From idea to launch — every step
Turn your ideas into reality.
It's a dream come tru.
Validation, prototype, MVP, full product. Built by AI, reviewed by a human, every step.
No subscription. One flat price. Fully refundable any time before our analysis pipeline starts, minus Stripe processing fees (~2.9% + $0.30).
Our Mission
Why tru AI?
Anyone can generate code with AI. But a prompt isn't a product, and a demo isn't a business. We bridge the gap between “I have an idea” and “I have a company” — with real humans guiding every step.
AI alone isn't enough
General-purpose AI tools are powerful, but turning their output into a finished, defensible deliverable still takes hours of prompting, sourcing, and review. We do that part for you so you get a packaged answer, not a stack of tabs.
Humans keep it real
Every deliverable is reviewed by a real expert — someone who catches what AI misses, validates your market, and makes sure what you get actually works. We don't ship raw AI output. A human reads every word and clicks every screen first.
From idea to full business
We don't just hand you an app and wish you luck. We guide you through research, strategy, development, and launch — turning a raw idea into a real product with the evidence to back the decision to build it, and a clear path to grow.
The Process
How It Works
1. Tell Us About Your Idea
About 10 minutes of self-serve questions about your idea, audience, and goals. Questions along the way? Email support@itstru.ai.
2. AI Does the Heavy Lifting
Our AI pipeline generates market research, a business summary with SWOT analysis, and builds a clickable prototype of your app.
3. Human Reviews & Delivers
Every deliverable is reviewed by a real expert before you see it. Reviewed before delivery. No raw AI output, no shipped-and-forgotten work.
Compare Options
How We Compare
DIY with AI tools
$20–$25/mo each
- •A patchwork of AI subscriptions
- •You drive every step yourself
- •Easy to burn credits or pick the wrong model
- •No second pair of eyes
itstru.ai
$797$497 USD
Delivered in days, not months
Cited market research & business strategy
Clickable prototype included
Human expert reviews everything
Design-sprint agency
$5k–$60k+
- •5-day sprint with a full team
- •In-person research & testing
- •Pricing varies widely by firm
- •Best when budget isn't the constraint
Whatever you're building
- Web application
- Mobile app (iOS / Android)
- Web + mobile
- API / backend
- Landing / marketing site
Same package, same price. You pick the platform on your call.
Prices verified May 2026. See sources and the full comparison →
Everything Included
What You Get
Market Research Report
Cited competitor analysis, market sizing, demand signals, and audience evidence.
Regulatory & Legal Risk Brief
Applicable frameworks, licensing, data/privacy, liability — and when to engage counsel.
Pivot & Path Forward
The risks worth sharpening and a loyal pivot direction to test alongside your prototype.
Investor-Style Pitch Deck
A 10-slide pitch deck rendered in polished HTML — ready to share with anyone.
Clickable HTML Prototype
A multi-screen, interactive HTML prototype you can demo in any browser. Use it to pitch, validate, and decide whether to build.
Human Review of Everything
Every research report, brief, deck, and prototype is read end-to-end by a human expert before it lands in your portal.
Your Idea Stays Yours
We'll never steal, share, or reuse your idea. Your idea, your IP. Period.
Dream it. Build it. Make it tru.
Validation, prototype, MVP, and a shipped product — built by AI, reviewed by a human, every step.