itstru.ai

The Process

How It Works

Three phases. Pay only for what you need. Come back when you're ready for the next step.

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Phase 1: Consultation & Market Research

We start by understanding your idea inside and out, then validate it with real market data.

Book a Consultation

Schedule a call with us. Together with a consultant, we'll walk through a detailed questionnaire covering your business idea, target audience, features, competitors, and business model.

AI Generates Market Research

Our AI pipeline processes your questionnaire and produces comprehensive market research — competitor analysis, market sizing, trends, SWOT analysis, and a business summary.

Expert Interprets Your Research

AI generates the data — but a consultant interprets it. We identify which opportunities are real, shape your positioning, pricing, and go-to-market strategy, and deliver a business case you can act on. This is the piece AI cannot do.

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Phase 2: MVP Build

If the research validates your idea, come back and we'll build a working web app or SaaS MVP you can demo, pitch, and test with real users.

AI Builds Your MVP

Our AI builds your minimum viable product — a real web app or SaaS platform with working functionality, not a mockup. Guided by your strategy from Phase 1.

Present MVP to You

We walk you through your working MVP, hand over the full source code, and help you understand next steps. Use it to pitch investors, test with users, or go to market.

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Phase 3: Full Product Build

Ready to go to market? We turn your MVP into a production-ready product with your branding and everything you need to launch.

Custom Build with Branding

We provide a custom quote based on your functionality requirements and build the full product — branding, Payload CMS for editable content, authentication, payments, deployment, and all the details that make it production-ready.

Ongoing Marketing (Add-on)

Optionally add ongoing marketing support to keep your product growing after launch. Strategy, content, and campaigns handled for you.

No obligation between phases