Pricing · the build service
Engagements, by conversation.
We start by understanding your idea, not by selling a package. Every engagement is scoped to one outcome: an honest go/no-go you can act on.
itstru.ai is an evidence-gated AI pipeline: we research your idea, decide if it's worth building, then position and build it.
Want to start today? The $1,000 questionnaire is the self-serve way in — a guided chat that runs the same pipeline. Larger, custom builds are scoped by conversation below.
Research
Cited research
We research your idea against real sources — every claim backed by evidence.
Decide
Honest viability gate
We decide if it's worth building. The verdict can say no — evidence, not flattery.
Position
Strategic positioning
When it's a yes, we frame category, segments, and brand angle — then build a pitch deck.
Build
Working prototype
We build a working prototype — something real to test and show, not just a report.
Questions, answered
- Why don't you publish prices?
- We don't publish fixed prices because every engagement is scoped to one idea and one outcome, and no two ideas need the same depth of research or build. We start with a conversation about your business, then propose an engagement with a defined scope, deliverables, and fee in writing before any work begins. We tell you the truth about the idea before we talk about cost — and if the evidence says don't build it, you still get an honest verdict and a pivot worth building instead. Payment is handled securely through Stripe, and you're fully refunded (minus processing fees) any time before our pipeline starts running.
- What does an engagement cost?
- Engagements typically fall in the $2,000–$10,000 USD range, scoped to your specific idea — there's no fixed rate card, because no two ideas need the same depth of research or build. We start with a conversation about your business, then send a written proposal with a defined scope, deliverables, and a fixed fee before any work begins, so you know the exact cost up front. Payment is handled securely through Stripe, and you're fully refunded (minus processing fees) any time before our pipeline starts running. If the evidence says don't build it, you still get an honest verdict and a pivot worth building instead.
- Who do you work with?
- Founders, product teams, and organizations deciding whether an idea is worth building — with a head start when it is.
- How do I get started?
- The fastest way in is the $1,000 questionnaire — a guided chat that runs the same pipeline and delivers cited research, an honest verdict, positioning, a pitch deck, and a prototype. For a larger, custom build, talk to us and we'll scope an engagement to the outcome you need.